Actions undertaken for the protection of source water catchment areas by mineral water companies also produce positive externalities. Mineral waters create value for the water companies and its consumers, but for the territory and the local population also, in particular through the environmental and social services (e.g., habitats, landscape, and recreation) jointly produced with the protection of water quality. This paper aims at assessing the environmental and social preferences of the local population of Vittel (France) and surroundings, the area where Nestlé Waters produces the natural mineral waters of VITTEL®, CONTREX® and HEPAR®. From a choice experiment (CE) method, we test different scenarios of recreation activities considering two types of recreational areas: the countryside and the forest. While most of attributes are common to both scenarios, some are also
specific to the forest and others to the countryside.